Privacy Policy

Last Updated: October 10, 2026

Aquarium of Guam Privacy Policy

At Aquarium of Guam (“Aquarium of Guam,” “we,” “our,” or “us”), we respect your privacy and are committed to protecting your personal information.

As a destination that welcomes visitors to Guam, from the United States, Asia, Australia, Europe, and around the world, we strive to handle personal information responsibly and transparently. Our privacy practices are designed to align with internationally recognized privacy principles, including those reflected in the European Union’s General Data Protection Regulation (GDPR).

This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you:

  • Visit our website;
  • Purchase tickets, memberships, experiences, or programs;
  • Make a donation;
  • Subscribe to our newsletters or marketing communications;
  • Participate in educational programs, events, competitions, surveys, or promotions;
  • Apply for employment opportunities; or
  • Otherwise interact with Aquarium of Guam online or in person.

By using our website or services, you acknowledge the practices described in this Privacy Policy.

1. Our Privacy Principles

Aquarium of Guam is committed to protecting personal information through the following principles:

Lawfulness, Fairness, and Transparency

We explain what information we collect, why we collect it, and how it is used.

Purpose Limitation

We only use personal information for the legitimate purposes for which it was collected.

Data Minimisation

We collect only the information necessary to provide our services and operate our organisation.

Accuracy

We take reasonable steps to ensure personal information remains accurate and up to date.

Storage Limitation

We retain personal information only as long as necessary to fulfill legal, operational, and business purposes.

Integrity and Confidentiality

We use reasonable technical and organisational safeguards to protect personal information.

Accountability

We are responsible for maintaining privacy practices that comply with applicable laws and recognized privacy standards.

2. Information We Collect

We may collect information directly from you, automatically through your use of our website, or from trusted third parties.

Information You Provide

Contact Information

  • Name
  • Email address
  • Telephone number
  • Mailing address

Purchase and Transaction Information

  • Ticket purchases
  • Membership purchases
  • Donations
  • Program registrations
  • Event bookings
  • Gift shop purchases

Employment Information

If you apply for employment opportunities, we may collect:

  • Resume or CV
  • Employment history
  • Qualifications
  • References
  • Professional information relevant to recruitment

Communications

Information provided when you:

  • Contact us
  • Complete online forms
  • Submit inquiries
  • Participate in surveys
  • Enter competitions or promotions
  • Engage through social media

Payment Information

Payments are processed by secure third-party payment providers. Aquarium of Guam does not store complete payment/credit card numbers on its systems.

3. Information Collected Automatically

When you visit our website, we may automatically collect:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Website pages visited
  • Date and time of visits
  • Referring website addresses
  • Approximate geographic location
  • Website interactions and usage patterns

This information helps us improve our website, measure engagement, provide security, and enhance visitor experiences.

4. Cookies and Similar Technologies

Our website uses cookies, pixels, web beacons, and similar technologies.

These technologies help us:

  • Operate and maintain the website;
  • Remember visitor preferences;
  • Improve website functionality;
  • Understand visitor behavior;
  • Measure marketing effectiveness;
  • Provide relevant content and advertising.

Where required by applicable law, including GDPR, we will obtain consent before placing non-essential cookies on your device.

You may control or disable cookies through your browser settings; however, some website features may not function correctly if cookies are disabled.

5. How We Use Personal Information

We may use personal information to:

Provide Services

  • Process ticket purchases
  • Manage memberships
  • Register visitors for programs and events
  • Deliver experiences and services

Communicate With You

  • Send confirmations and receipts
  • Respond to inquiries
  • Provide customer support
  • Notify you about operational updates

Marketing and Promotions

With your consent where required by law, we may:

  • Send newsletters
  • Promote exhibits and events
  • Share special offers
  • Provide conservation and education updates

Improve Our Operations

  • Analyze website performance
  • Understand visitor interests
  • Improve services and experiences
  • Develop new programs and offerings

Safety and Security

  • Prevent fraud and abuse
  • Protect visitors, staff, and assets
  • Maintain website and systems security

Legal Compliance

  • Meet legal obligations
  • Respond to lawful requests
  • Enforce our policies and agreements

6. Legal Basis for Processing Personal Information

Where applicable, including under GDPR, Aquarium of Guam processes personal information based on one or more lawful grounds:

  • Your consent;
  • Performance of a contract;
  • Compliance with legal obligations;
  • Protection of vital interests;
  • Legitimate interests pursued by Aquarium of Guam;
  • Other lawful grounds permitted by applicable law.

7. Sharing Personal Information

We do not sell personal information.

We may share information with:

Service Providers

Trusted third parties that help us operate our business, including:

  • Payment processors
  • Ticketing providers
  • Membership platforms
  • Website hosting providers
  • Marketing and communication providers
  • Analytics providers
  • Customer support platforms

Program and Event Partners

When you participate in jointly operated events or programs, information may be shared as necessary to administer those activities.

Legal and Safety Requirements

We may disclose information:

  • To comply with laws and regulations;
  • To respond to lawful requests;
  • To protect our rights, visitors, employees, or property;
  • To investigate fraud, security incidents, or unlawful activity.

Business Transfers

In the event of a merger, acquisition, restructuring, or transfer of assets, personal information may be transferred as part of that transaction.

8. Digital Advertising and Analytics

We may use advertising and analytics platforms to understand how visitors use our website and to improve our communications.

Examples may include:

  • Google Analytics
  • Google Ads
  • Meta Platforms
  • Email marketing providers
  • Similar analytics and marketing tools

These providers may use cookies and similar technologies to collect information regarding website usage.

You may control certain advertising preferences through your browser settings and industry opt-out tools.

9. Memberships, Donations, and Fundraising

If you become a member, make a donation, sponsor a program, or support conservation initiatives, we may collect information necessary to:

  • Process payments and donations;
  • Maintain donor records;
  • Provide donation receipts;
  • Communicate about membership benefits;
  • Support fundraising and conservation initiatives.

10. Photography and Video Recording

Aquarium of Guam may photograph, video record, or livestream activities within public areas of its facilities for educational, promotional, operational, security, and archival purposes.

Visitors may incidentally appear in photographs or recordings captured during their visit.

Where required by law, separate consent may be obtained for specific uses.

11. Children’s Privacy

Protecting children’s privacy is important to us.

Our website is intended for a general audience and is not directed toward children under 13 years of age.

We do not knowingly collect personal information online from children under 13 without appropriate parental or guardian consent where required by law.

Parents or guardians who believe their child has submitted personal information should contact us so we can review and take appropriate action, as may be needed.

12. International Data Transfers

Aquarium of Guam welcomes visitors from around the world.

Personal information may be stored, processed, or transferred to Guam, the United States, or other countries where our service providers maintain operations.

Where international transfers occur, we will take reasonable measures to ensure appropriate safeguards are in place for the protection of personal information.

13. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from:

  • Unauthorized access;
  • Disclosure;
  • Misuse;
  • Loss;
  • Alteration; and
  • Destruction.

Although we strive to protect personal information, no method of transmission or storage can be guaranteed to be completely secure.

14. Data Retention

We retain personal information only as long as necessary to:

  • Provide requested services;
  • Manage memberships and donations;
  • Meet legal and regulatory obligations;
  • Resolve disputes;
  • Enforce agreements;
  • Support legitimate operational requirements.

Retention periods vary depending on the type of information and applicable legal requirements.

15. Your Privacy Rights

Depending on where you reside, you may have rights relating to your personal information.

These rights may include:

Right of Access

Request access to personal information we hold about you.

Right to Correct

Request correction of inaccurate or incomplete information.

Right to Erasure

Request deletion of personal information in certain circumstances.

Right to Restrict Processing

Request limitations on how personal information is processed.

Right to Object

Object to particular types of data processing, including direct marketing.

Right to Data Portability

Request a copy of personal information in a structured, commonly used format.

Right to Withdraw Consent

Withdraw consent where processing relies on consent.

To exercise privacy rights, please contact:

Aquarium of Guam
1245 Pale San Vitores Road, Suite 400
Tamuning, Guam 96913
Phone: +1 (671) 649-9191

We may request identity verification before processing requests.

16. Marketing Preferences

You may opt out of marketing communications at any time by:

  • Clicking the unsubscribe link in our emails;
  • Updating your account preferences; or
  • Contacting us directly.

Please note that transaction-related communications, such as receipts and booking confirmations, may still be sent where necessary.

17. Data Breach Response

If Aquarium of Guam becomes aware of a data breach involving personal information, we will investigate promptly and take appropriate actions to contain, assess, and remediate the incident, as may be needed.

Where required by applicable law, affected individuals and regulatory authorities will be notified within legally required timeframes.

18. Third-Party Websites

Our website may contain links to third-party websites, applications, services, or social media platforms.

Aquarium of Guam is not responsible for the privacy practices of third parties. We encourage visitors to review the privacy policies of any third-party services they access.

19. Changes to This Privacy Policy

We may update this Privacy Policy periodically.

Any revisions will be posted on this page, and the “Last Updated” date will be revised accordingly.

We encourage visitors to review this Privacy Policy regularly.

20. Contact Us

If you have questions, comments, or requests regarding this Privacy Policy or the handling of personal information, please contact:

Aquarium of Guam
1245 Pale San Vitores Road, Suite 400
Tamuning, Guam 96913
Phone: +1 (671) 649-9191